Creative and brand design leader, based in Tel aviv.

Holding 15 years of design expertise, specializing in brand identity, brand and performance marketing, design platforms, digital illustration and motion design.

Lead the Brandformance marketing design team at monday.com for the past years - building global campaigns, a scalable marketing design system with AI integration, and a team that created it all together.

With 10 years of cross design projects, with high focus on startups identity and explainer videos design. Hands-on by nature, strategic by experience.

I believe the best work happens when people think and make together. That's the kind of environment that brings out bold, lasting creative work.