LitiGate's visual representation is based on the idea that The whole is greater than the sum of its parts. Similar to Litigate's platform, the visual language is built on relationships between the different parts, creating a rich world that cannot exist without all the parts together.

The visual concept combines basic overlapping shapes and playful color palette. This complex use of color and shape gives the brand a smart and intelligent feel, alongside a fun, modern and forward vibe. For features and services, the usage of a line based illustration allows a more reserved representation of elements, whereas using the vibrant shapes and quirky characters is used for marketing purposes.